“If ethos is the ground on which your argument stands, logos is what drives it forward: it is the stuff of your arguments, the way one point proceeds to another as if to show that the conclusion to which you are aiming is not only the right one but so necessary and reasonable as to be more or less the only one.” Logos appeals to the argument’s sense and rationality. If your argument doesn’t make sense, has no supportive evidence, or a coherent structure, persuasion is out of reach.Ī good argument follows the rules of composition. Logos: Your Message’s Logic and Presentation Once you know, add the emotional dimension to your message - through storytelling, striking pictures, or emotionally charged words. What do they care about? What triggers them? What are their hopes, their fears? How you can do it:įirst, learn as much as you can about your audience. According to the philosopher, understanding the goals of your listeners is essential for deciding which emotion you want to evoke. In Aristotle’s words, speakers should be “putting the hearer into a certain frame of mind.”īut doing it is easier said than done. Pathos means a speaker should deliver their message in the right emotional environment. Your audience is likelier to believe what you say when they care. That’s why emotions have the power to change opinions. When you do, stress your common ground before you get into the next part. Show empathy and really try to understand. Dress professionally and use your clearest and most confident voice. Your appearance can also improve your ethos. Do you have relevant credentials or experience? If so, talk about it early on. Give examples of why listeners should trust you. According to Aristotle, this can happen through phronesis (useful skills & practical wisdom), erete (virtue & goodwill), and eunoia (goodwill towards the audience) How you can do it: When trying to change someone’s opinion, you have to be credible.Įthos, a Greek word meaning character, is the verbal equivalent of all your degrees and years of working experience.Īs a speaker, your character should reflect your credibility. If your audience doesn’t find you trustworthy, likable, or knowledgeable, your words don’t matter. (When this happened in the German version of Shark Tank a few weeks ago, the guys went out of business soon after that.) As a menstruating person, would you trust them? Let’s assume two non-menstruating men want to sell you a menstruation product. The first kind depends on the personal character of the speaker the second on putting the audience into a certain frame of mind the third on the proof, provided by the words of the speech itself. “Of the modes of persuasion furnished by the spoken word there are three kinds. Here’s what these three appeals mean and how you can use them to master the art of persuasion. Most rhetoricians regard his work as “the most important single work on persuasion ever written.” Ethos pathos and logos drivers#What follows are the most valuable principles I learned in my first year of philosophy studies.Īround 2300 years ago, Aristotle wrote about the three drivers of persuasion: ethos, logos, and pathos. When was the last time you tried to persuade someone? Whether you’re pitching your business, convincing your kid to do their homework, or negotiating a better deal - persuasion is all around us.Īnd while most people assume that their either naturally bad or good at it, winning arguments is a skill you can learn. How Aristotle’s rhetoric helps you get what you want.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |